Image recommendations

Image formats

Shopify supports the following image formats:

  • JPEG
  • Progressive JPEG
  • PNG
  • GIF
  • HEIC
  • WebP
  • AVIF

When to use JPEG images

JPEG images are ideal for photography and other still images with complex colors. The JPEG format has a palette with millions of colors. JPEG also has lossy compression, which can help to keep page loading times fast without a noticeable loss in image quality. Use the JPEG format for the following kinds of images: 

  • products
  • banners or slideshows
  • pages and blog posts

When to use PNG images

PNG images are ideal for graphics and icons with flat colors and without gradients. The PNG format is also able to support transparency. Use the PNG format for the following kinds of images:

  • logos
  • icons
  • borders and trims

Upload limits

Images uploaded to Shopify can't exceed either of the following limits:

  • 20 megapixels
  • 20 megabytes
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